Workshops

Value-Added Marketing & Sales Strategies:
Compete and Win Against Price

Differentiate your company's products and services on more than just price. Find ways to increase your company's value to the customer–its’ Value-Added Contributions – to ensure that you consistently rise above the pricing issue and differentiate your entire company.

This 1-2-day workshop shows you how to:

•	Determine if Value-Added Strategies are appropriate for your company and determine your company's readiness to embrace and implement such a strategy
•	Develop profiles of the customers and markets your company should target
•	Harness the power and effectiveness of Customer Value2 (CV2)© to maximize your company's value proposition in the market place
•	Utilize your company's Value-Added Contributions in real 'strategy' to develop Strategic Supplier Alliances© with targeted major customers and market segments
•	Identify and quantify your company's Value-Added Contributions, enabling you to command higher prices from your Value-Added Strategies
•	Effectively utilize your company's cross-functional resources to support the transition to a Value-Added Culture
•	Assess your company capabilities to plan a successful Value-Added Strategy, implement it, and then effectively monitor and evaluate the program

This workshop can be tailored to your company's business needs. For more information contact us.

Now a Top Business Book Pick FOUR Years in a Row!
John Caslione's latest best-selling book, Global Manifest Destiny: Growing Your Business in a Borderless Economy, has been chosen once again as one of Harvard Business School's "HBS Working Knowledge" top business book picks for four consecutive years – 2002, 2003, 2004 and now in 2005!