Workshops

Developing & Managing Distributor Sales Networks in Emerging Markets:
Promise and Perils

Almost 90% of the world's population lives in emerging markets. Some of the biggest and best opportunities for many companies will be found by developing business in emerging markets.

Ensure the future success of your business by effectively developing and expanding your company's marketing efforts into new emerging and partially developed countries.

This 1-2-day workshop shows you how to:

•	Identify the general characteristics of emerging markets and differentiate between undeveloped and partially developed markets
•	Develop distribution strategies in emerging markets by utilizing exporting, licensing, franchising, strategic alliances, direct investment and direct distribution strategies
•	Master the eleven key steps for selecting, recruiting, training, motivating, controlling and evaluating agents and distributors
•	Conduct training needed within your company to prepare for entering these markets
•	Develop, formulate and implement effective strategies to negotiate agent/distributor contracts (Model distributor contract provided)
•	Implement the key steps for long-term success in emerging markets

This workshop can be tailored to your company's business needs. For more information contact us.

Now a Top Business Book Pick FOUR Years in a Row!
John Caslione's latest best-selling book, Global Manifest Destiny: Growing Your Business in a Borderless Economy, has been chosen once again as one of Harvard Business School's "HBS Working Knowledge" top business book picks for four consecutive years – 2002, 2003, 2004 and now in 2005!