Workshops

Creating Winning Marketing and Brand-Building Strategies
Competing in Today’s Price Discount-Driven Global Marketplace by Brand Building

Learn critical marketing and strategic brand planning and development to successfully compete in today’s hyper-competitive environment. Hear about today’s challenges to create effective marketing & branding strategies for your company. Learn the details on how to develop your company’s position to continually exceed your competitors with winning Brand-Building and Positioning Strategies.

This 1-2 day workshop shows you how to:

•	Assess your companies branding strategies and review a check list to create process mapping to develop more winning brand building strategies. Hear case study profiles of effective marketing & branding strategies in today’s marketplace
•	Learn the fundamentals of Segmentation/Targeting/Positioning (STP) which are critical building blocks to establishing your company’s competitive differentiation
•	Hear about how your company can apply the 4 key requirements for effective Segmentation – Measurability, Substantiality, Accessibility, Action-ability – and how to define each one for success
•	Assess the worth of your company’s different target market segments
•	Determine your company’s “Technical Positioning” vs. “Perceptual Positioning” situation and how your company can gain a competitive advantage by utilizing both

This workshop can be tailored to your company's business needs. For more information contact us.

Now a Top Business Book Pick FOUR Years in a Row!
John Caslione's latest best-selling book, Global Manifest Destiny: Growing Your Business in a Borderless Economy, has been chosen once again as one of Harvard Business School's "HBS Working Knowledge" top business book picks for four consecutive years – 2002, 2003, 2004 and now in 2005!