(Published by AMACOM,

New York; May 2009)

Keynotes and Speaking Engagements

Turbulence is changing everyone's business.  What’s needed is a new way of doing business for increasingly chaotic times:

What’s needed is -

Chaotics™ !

 

Leading global business expert, John Caslione, and world-renowned marketing guru and thought leader, Philip Kotler, have teamed up to co-author an exciting new book that defines the new era in which the world has now entered, an age of increasingly frequent and intense periods of turbulence and chaos in the global economy.

Unlike past recessions, today’s crises have precipitated a need for businesses to develop a new mindset to remain successful that takes into account intermittent and unpredictable periods of turbulence and chaos, in what Caslione and Kotler now call, the new normality—one that is punctuated by spurts of prosperity and downturn.

Chaotics presents a new system, and new set of strategic behaviors and guidelines designed to help business leaders and their companies navigate the turbulence to ensure their companies’ survival—and their ability to thrive—in The Age of Turbulence.

 

 

 

Hear what others have said about John Caslione’s critical messages:

 

For more information on keynotes and speaking engagements with John Caslione contact us.

 

Chicago (USA) Office Frankfurt (Germany) Office
JOHN A. CASLIONE JOHN A. CASLIONE
736 North Western Avenue, Ste. 397 Eschersheimer Landstrasse 42, Ste.197
Lake Forest, IL 60045 D-60322 Frankfurt am Main
       
Tel: +1 847.230.9816 Tel: +49 69.2547.2785
Fax: +1 847.574.5878 Fax: +49 69.2557.7228
     
   

©Copyright 2009

 

  

 

Caslione and Kotler collaborate on their first book -

“Chaotics™:

The Business of Managing and Marketing in

The Age of Turbulence.”

 

A Personal Message

from John Caslione:

Turbulence, risk and uncertainty are now the more normal condition of industries, markets and companies—the new normality, punctuated by periodic and intermittent spurts of prosperity and downturn. 

And turbulence's chaos has two major effects.  One is Vulnerability, and it is against this that companies need defensive armor.  The other is Opportunity, which needs to be exploited. 

Bad times are bad for many and good for some.  Opportunity occurs when a strong company can take away a weaker competitor’s business or even to acquire a weakened competitor at a bargain price.  Opportunity is also present when your company doesn’t cut critical costs—but your competitors do.

To counter the effects of turbulence and chaos in 2009, companies need a Chaotics management system—

a system of new strategic behaviors—for dealing with the uncertainty that comes from turbulence’s chaos.  Dealing effectively with uncertainty now becomes an inescapable imperative in 2009.

Caslione speaks on Chaotics and helps business leaders better understand how to maneuver through turbulence, avoid chaos and exploit both to their advantage in this new age in which we’ve now entered—The Age of Turbulence.