Products
Caslione Books

VIDEO LINKS:
SEE Caslione Speak at Worldwide Events

Quick-View Presentation
(6 mins)

 

 

Caslione Books

“All firms are feeling the impact of the global economy. They must respond by globalizing their functions and building their capacity to recognize opportunities. Caslione's book, "Global Manifest Destiny" provides an excellent starting point.”


– Philip Kotler, S.C.Johnson & Son

 

Global Manifest Destiny:

Growing Your Business In A Borderless Economy

By John A. Caslione and Andrew R. Thomas
Dearborn Publishing, November 2001

 

This leading book provides critical insights and strategies, as well as an organizational and competencies road map for companies of all sizes to become true global organizations, and to successfully compete in the new global business environment.

Just ten years ago, the chance to become a major player on the world stage was reserved almost exclusively for the most powerful companies in a given industry. Most small and medium size companies found it too costly and time-consuming to conduct any kind of global business besides exporting. The new reality is that, in today's economy, "going global" is a matter of survival.

In this indispensable road map to becoming a global enterprise, two of the world's leading experts on global business, the international economy, and globalization -- John A. Caslione and Andrew R. Thomas -- provide the knowledge and expertise companies need to establish a successful worldwide presence.

Global Manifest Destiny shows business leaders how to:

•

Build and integrate a Global Culture in their companies
•

Build Global Marketing Competencies to help establish worldwide brands compatible with cultural differences
•

Develop a Global E-Business Model for your company
• Create a Global Accounts Management Program
• Develop Global Competencies in global customer service, global e-business and global operations
• Take full advantage of swings in the world's financial markets with Global Finance
• Optimize Global Procurement of raw materials, goods, and services worldwide

 

A Top Business Book Pick Five Years in a Row! John Caslione's latest best-selling book, Global Manifest Destiny: Growing Your Business in a Borderless Economy, has been chosen as one of Harvard Business School's "HBS Working Knowledge" top business book picks for six consecutive years - 2002-2007.

 

 

Chicago (USA) Office Frankfurt (Germany) Office
JOHN A. CASLIONE JOHN A. CASLIONE
736 North Western Avenue, Ste. 397 Eschersheimer Landstrasse 42, Ste. 197
Lake Forest, IL 60045 D-60322 Frankfurt am Main
       
Tel: +1 847.380.1590 Tel: +49 69.2547.2785
Fax:l +1 847.574.5878 Fax: +49 69.2557.7228
     
   

©Copyright 2007

  

 

 

Special Offer: Receive these two valuable business tools — FREE!

9 Critical Factors to Key / National Account Success

This key business tool translates the findings and experience gained through researching and benchmarking of over 450 Key, National and Global account management programs in North America and more than 150 in Europe and Asia into nine factors critical for success.

24 Key Steps to Build Effective Sales and Distribution Strategy

This valuable business tool provides the foundation of a completely customizable process plan for developing a successful sales and distribution strategy for each of your markets.

This proven process has been used by hundreds of companies worldwide and is applicable to any industry and market. This valuable tool will become the foundation for your company's own customized distribution strategy development planning process.

To receive this business tool, please enter the following information:


Title*

First / Given Name*

Last / Family Name*

E-mail*

Company*

Job Title*

Address 1*

Address 2*

City*

State / Province*

Country*

Zip / Postal Code*

Phone*

Fax

*Required fields.