The "New Normality"
Unlike past recessions, today’s crises have precipitated a need for businesses to develop a new mindset to remain successful that takes into account intermittent and unpredictable periods of turbulence and chaos, in what Kotler and Caslione now call, the new normality—one that is punctuated by spurts of prosperity and downturn.
Chaotics™ presents a new system, and new set of strategic behaviors and guidelines designed to help business leaders and their companies navigate the turbulence to ensure their companies’ survival—and their ability to thrive—in The Age of Turbulence.
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Caslione Books
"Chaotics™:
The Business of Managing and Marketing
in The Age of Turbulence"
(Published by AMACOM,
New York; May 2009)
Previously Published
 "Global
Manifest Destiny: Growing Your Business in a Borderless Economy"
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 "Growing
Your Business in Emerging Markets: Promise and Perils"
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"Developing Successful Global Sales and Distribution Strategy"
(published in China) |
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"Going Global -
How to Successfully Globalize Your Business" (published in China) |
To talk with us directly, set up a conference call with John Caslione, or to schedule a speaking engagement please call +1 847.230.9816 or email us: contact us.
| Chicago (USA) Office |
Frankfurt
(Germany) Office |
| JOHN A. CASLIONE |
JOHN A. CASLIONE |
| 736
North Western Avenue, Ste. 397 |
Eschersheimer
Landstrasse 42, Ste.197 |
| Lake
Forest, IL 60045 |
D-60322
Frankfurt am Main |
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| Tel: |
+1
847.230 9816 |
Tel: |
+49 69.2547.2785 |
| Fax: |
+1 847.574.5878 |
Fax: |
+49
69.2557.7228 |
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©Copyright
2009
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Caslione and Kotler collaborate
on their first book -
“Chaotics™ -
The Business of Managing and Marketing
in The Age of Turbulence.”
(Published by AMACOM,
New York; May 2009)
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