Caslione and Kotler collaborate on their first book -

“Chaotics™ -

The Business of Managing and Marketing in

The Age of Turbulence.”

(Published by AMACOM,

New York; May 2009)

Unlike past recessions, today’s crises have precipitated a need for businesses to develop a new mindset to remain successful that takes into account intermittent and unpredictable periods of turbulence and chaos, in what Kotler and Caslione now call, the new normality—one that is punctuated by spurts of prosperity and downturn.

 

Chaotics presents a new system, and new set of strategic behaviors and guidelines designed to help business leaders and their companies navigate the turbulence to ensure their companies’ survival—and their ability to thrive—

in The Age of Turbulence.

 

Articles by John Caslione (2005 - 2009)

 

Caslione's New 2009 Article: 

"Chaotics™:  The New Normality"

“The world is more interconnected and interdependent than ever before.  

Two main forces: globalization and technology, helped create a new level of interlocking fragility in the world economy.  While global interconnectivity and interdependence works in everyone’s favor in good times, it rapidly spreads much pain and damage in bad times. This now becomes an inescapable feature of The New Normality.”  (Download PDF)

 

 

 

For a FREE download of Caslione’s previous articles, simply complete the easy form below and click on "Submit".

 

Caslione archived articles include:

•

Charming the Dragon, Globalizing Your Business With China
• How To Develop a Successful Global Business
• Competing Against Price (Value-Added Strategies)
• Global Marketing — The Future of ALL Marketing
• Marketing To Large Companies: Global Account Management
• Developing Strategic Supplier Alliance
• Strategic Supplier Alliance: It All Begins With Shared Vision
• Globalization and Breaking into Emerging Markets


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Chicago (USA) Office Frankfurt (Germany) Office
JOHN A. CASLIONE JOHN A. CASLIONE
736 North Western Avenue, Ste. 397 Eschersheimer Landstrasse 42, Ste.197
Lake Forest, IL 60045 D-60322 Frankfurt am Main
       
Tel: +1 847.230.9816 Tel: +49 69.2547.2785
Fax: +1 847.574.5878 Fax: +49 69.2557.7228
     
   

©Copyright 2009

  

 

Caslione speaks on Chaotics™ and helps business leaders better understand how to maneuver through turbulence, avoid chaos and exploit both to their advantage in this new age in which we’ve now entered—The Age of Turbulence.

 

 

 

 

John Caslione's articles were previously published in the monthly popular "in-flight" magazine,"Expression."  Five of the seven largest airlines offer this magazine to their business readers, estimated at 20 million people each month.

Expression Magazine is the preferred hotel guest room magazine for many exclusive Chinese hotels throughout China.

The archive of articles are available below:

 

 
Caslione's Marketing
• New Competitive Breakthrough Strategies
• Bypass the Price War and Sharpen a Lasting Competitive Edge
*Download is the original Chinese language version only.

 
Explore Global Markets
*Download is the original Chinese language version with the English translation included.

 
Well-Managed Distribution Channels
*Download is the original Chinese language version with the English translation included.

 
Next Move: Purchase US and European Firms
*Download is the original Chinese language version with the English translation included.

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