Caslione and Kotler collaborate on their first book to be released (May 2009):

“Chaotics™ -

The Business of Managing and Marketing in

The Age of Turbulence.”

 

(Published by AMACOM,

New York; May 2009)

The new book defines the new era in which the world has now entered, an age of increasingly frequent and intense periods of turbulence and chaos in the global economy.

 

Media - (for the editors)


Turbulence, risk and uncertainty are now the more normal condition of industries, markets and companies—the new normality, punctuated by periodic and intermittent spurts of prosperity and downturn.  And turbulence has two major effects.  One is Vulnerability, and it is against this that companies need defensive armor.  The other is Opportunity.  Bad times are bad for many and good for some. 

Opportunity occurs when a strong company can take away a weaker competitor’s business or even to acquire a weakened competitor at a bargain price.  Opportunity is present when your company doesn’t cut critical costs—when all the other competitors do.

To counter the effects of turbulence and chaos in 2009, companies need a Chaotics management system—a system of new strategic behaviors—for dealing with the uncertainty that comes from turbulence’s chaos.  Dealing effectively with uncertainty now becomes an inescapable imperative in 2009.  Caslione speaks on Chaotics and helps business leaders better understand how to maneuver through turbulence, avoid chaos and exploit both to their advantage in this new age in which we’ve now entered—The Age of Turbulence.

For interviews please contact:  john@caslione.com.

 

 

 

We invite you to read more Articles by John Caslione.

 

Charming the Dragon, Globalizing Your Business With China

How to Develop a Successful Global Business
Competing Against Price (Value-Added Strategies)
Global Marketing — The Future of ALL Marketing
Marketing to Large Companies: Global Account Management
Developing Strategic Supplier Alliance
The Strategic Supplier Alliance: It All Begins with a Shared Vision
Globalization and Breaking into Emerging Markets

 

 

You now have a chance to see and hear John Caslione. We would like to hear your comments once your review our media links, contact us.

 


Chicago (USA) Office Frankfurt (Germany) Office
JOHN A. CASLIONE JOHN A. CASLIONE
736 North Western Avenue, Ste. 397 Eschersheimer Landstrasse 42, Ste.197
Lake Forest, IL 60045 D-60322 Frankfurt am Main
       
Tel: +1 847.230.9816 Tel: +49 69.2547.2785
Fax: +1 847.574.5878 Fax: +49 69.2557.7228
     
   

©Copyright 2009

 

 

 

To The Editors:


Please forward all requests for article contributions to:


john@caslione.com
Tel: +1 847.230.9816