Turbulence, risk and uncertainty are now the more normal condition of industries, markets and companies—

The "New Normality"

(Published by AMACOM,

New York; May 2009)

World-renowned marketing guru and thought leader, Philip Kotler and leading global business expert,

John Caslione, have teamed up to co-author an exciting new book that defines the new era in which the world has now entered, an age of increasingly frequent and intense periods of turbulence and chaos in the global economy.

 

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Turbulence, risk and uncertainty are now the more normal condition of industries, markets and companies—The "New Normality"

Read Caslione's New Article and Hot Topic for 2009: 

"Chaotics™:  The New Normality"

 

We are currently scheduling speaking engagements and

consulting programs for 2009 - 2010. 

 

Please contact us for Caslione speaking engagement availability:

Tel:  +1 847 230 9816.  Email:  john@caslione.com

For all Caslione media interviews / consulting / article requests, please email:  john@caslione.com

 


Chicago (USA) Office
GCS Business Capital LLC

John A. Caslione
736 North Western Avenue, Suite 397
Lake Forest, IL 60045
Tel:   +1 847.230.9816
Fax:  +1 847.574.5878



Frankfurt (Germany) Office
GCS Business Capital LLC

John A. Caslione
Eschersheimer Landstrasse 42, Suite 197
D-60322 Frankfurt am Main
Tel:   +49 69.2547.2785
Fax:  +49 69.2557.7228

 

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Chicago (USA) Office Frankfurt (Germany) Office
JOHN A. CASLIONE JOHN A. CASLIONE
736 North Western Avenue, Ste. 397 Eschersheimer Landstrasse 42, Ste. 197
Lake Forest, IL 60045 D-60322 Frankfurt am Main
       
Tel: +1 847.230.9816 Tel: +49 69.2547.2785
Tel +1 847.574.5878 Fax: +49 69.2557.7228
     
   

©Copyright 2009

  
 
 

 

 

Caslione and Kotler collaborate on their first book:

“Chaotics™ -

The Business of Managing and Marketing in The Age of Turbulence.”

 

A Personal Message from John Caslione:

Turbulence, risk and uncertainty are now the more normal condition of industries, markets and companies—the new normality, punctuated by periodic and intermittent spurts of prosperity and downturn. 

And turbulence's chaos has two major effects.  One is Vulnerability, and it is against this that companies need defensive armor.  The other is Opportunity, which needs to be exploited. 

Bad times are bad for many and good for some.  Opportunity occurs when a strong company can take away a weaker competitor’s business or even to acquire a weakened competitor at a bargain price.  Opportunity is also present when your company doesn’t cut critical costs—but your competitors do.

To counter the effects of turbulence and chaos in 2009, companies need a Chaotics management system—

a system of new strategic behaviors—for dealing with the uncertainty that comes from turbulence’s chaos.  Dealing effectively with uncertainty now becomes an inescapable imperative in 2009. 

Caslione speaks on Chaotics and helps business leaders better understand how to maneuver through turbulence, avoid chaos and exploit both to their advantage in this new age in which we’ve now entered—The Age of Turbulence.