“Chaotics™ -
The Business of Managing and Marketing in
The Age of Turbulence.”
(Published by AMACOM,
New York; May 2009) World-renowned marketing guru and thought leader, Philip Kotler and leading global business expert,
John Caslione, have teamed up to co-author an exciting new book that defines the new era in which the world has now entered, an age of increasingly frequent and intense periods of turbulence and chaos in the global economy. |
Company
Founded by John Caslione in 2005, GCS Business Capital LLC (GCS) is a mergers & acquisitions and advisory firm with locations in Chicago, Shanghai, Hong Kong, Frankfurt, and Milan.
Prior to GCS (in 1991) John Caslione founded Andrew-Ward International (AWI) a global marketing and sales firm with offices in Chicago and Frankfurt.
Both teams from GCS and AWI work with companies of ALL sizes, Fortune 500’s, the Fortune 100,
the FT 100, as well as small-to-medium size enterprises (SMEs).
Caslione provides business leaders the perspective and knowledge needed
today to build global strategies for the purpose of competing successfully in our new global marketplace.
"Experience gives you perspective -
everything else is just information." - John Caslione
To talk with us directly, set up a conference call with John Caslione, or to schedule a speaking engagement please call +1 847.230.9816 or email us: contact us
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| JOHN A. CASLIONE |
JOHN A. CASLIONE |
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847.230.9816 |
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©Copyright
2009
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Caslione and Kotler collaborate on their first book
“Chaotics™ -
The Business of Managing and Marketing in
The Age of Turbulence.”
A Personal Message from
John Caslione:
Turbulence, risk and uncertainty are now the more normal condition of industries, markets and companies—the new normality, punctuated by periodic and intermittent spurts of prosperity and downturn.
And turbulence's chaos has two major effects. One is Vulnerability, and it is against this that companies need defensive armor. The other is Opportunity, which needs to be exploited.
Bad times are bad for many and good for some. Opportunity occurs when a strong company can take away a weaker competitor’s business or even to acquire a weakened competitor at a bargain price. Opportunity is also present when your company doesn’t cut critical costs—but your competitors do.
To counter the effects of turbulence and chaos in 2009, companies need a Chaotics management system—
a system of new strategic behaviors—for dealing with the uncertainty that comes from turbulence’s chaos. Dealing effectively with uncertainty now becomes an inescapable imperative in 2009.
Caslione speaks on Chaotics and helps business leaders better understand how to maneuver through turbulence, avoid chaos and exploit both to their advantage in this new age in which we’ve now entered—The Age of Turbulence.
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