Testimonials

  • It’s a simple and profoundly important fact that the practice of management needs retooling as much as our economy and financial system in general. Chaotics is a superb start on the retooling process — especially its emphasis on imbedding resilience in organizations. Leave it to Phil Kotler to give us lift-off power when we need it most.
    Tom Peters
  • An unprecedented book — for unprecedented times! Should be required reading for all managers in today’s chaotic world!
    Marshall Goldsmith
    Author of What Got You Here Won’t Get You There and Succession: Are You Ready?
  • There will be winners and losers emerging from this Age of Turbulence. Chaotics provides a timely framework for dealing with turmoil and prevailing in the zero-sum contest for survival. Readers will learn that the key is to stay flexible with your strategy, build a resilient organization and hone an ability to act on the early warning signals from the periphery sooner than your rivals.
    George Day, Geoffrey T. Boisi Professor of Marketing
    Wharton School, University of Pennsylvania
  • Having been written immediately after the start of the current global financial crisis, and Kotler’s and Caslione’s timing is simply perfect. Chaotics offers tremendous insight into our new normality of turbulence and uncertainty — that most businesses are ill equipped to handle. Chaotics is an excellent strategy manual for business leaders and their organizations for handling and overcoming all crises, now and into “The Age of Turbulence”.
    Ferdinando “Nani” Falco Beccalli
    President & CEO GE International
  • Turbulence is erratic — and it’s unpredictable. Nevertheless, we must handle it. In Chaotics, Philip Kotler and John Caslione don’t just remind us to pay attention to early signs; they give business leaders an outstanding map how to successfully navigate a company through crises.
    Friedrich von Metzler
    Member of the Partners’ Committee B. Metzler seel. Sohn & Co. Holding AG
  • In times of unprecedented turbulence and volatility, new ways of thinking about and approaching the enormous issues facing business leaders are essential. Chaotics provides a compelling analysis of the issues and the roadmap needed to navigate through an increasingly risky and unpredictable business environment.
    John Hahn
    Managing Director, Providence Equity
  • This book is like turning on a bright light in a room of darkness. Chaotics illuminates today’s formidable challenges and goes that extra step to provide a clear and practical framework for mastering the turbulence. Kotler and Caslione are making an important and timely contribution to management and marketing.
    Randall Ringer
    Managing Partner
    Verse Group, LLC
  • Kotler and Caslione have written an Operations Manual to help management teams guide their company departments through this global disaster. Chaotics is a must read for those seeking a lifeline to save their business.
    Ed Kaplan
    Chairman Emeritus, Zebra Technologies
  • Turbulence and unpredictability are the inevitable realities of the next few years. Every organization public and private, large and small will have to contend with a highly chaotic world. We are in truly uncharted waters, with no good maps. Chaotics helps you to navigate without a reliable map. This incredibly useful and helpful book provides clear and practical guidance to the many difficult decisions that managers and leaders need to make in turbulent times. It is like having the authors and their wisdom at your side while having to ride the white waters of the rapids ahead.
    Peter Schwartz
    Monitor Global Business Network
  • When skies are darkest, the brightest stars shine clearest. In the corporate world, they are the ones with strategic focus, not those who resort to knee-jerk, across-the-board cost cutting. In marketing’s gloomy sky, Philip Kotler is our brightest star. Together with strategist John Caslione, he has created this outstanding, timely, practical book to steer businesses through these turbulent times. Buy it. Read it. Do it.
    Emeritus Professor Malcolm McDonald
    Cranfield University School of Management, United Kingdom
    Author of Creating a Company for Customers: How to Build and Lead a Market Driven Organisation
  • A very timely and practical book on how to manage and market the enterprise through prolonged turbulence! The Chaotics Management System provides an excellent blueprint for making each major business function more resilient.
    Jagdish N. Sheth, Ph.D.
    Charles H. Kellstadt Professor of Marketing, Goizueta Business School,
    Emory University, Atlanta, GA, USA,
    Author of The Self-Destructive Habits of Good Companies: …And How to Break Them
  • Chaotics is about real events in real time. World authorities on marketing and strategy Philip Kotler and John Caslione address the global financial crisis with experience, wisdom and hands-on advice.
    Dr. Evert Gummesson
    Professor of Marketing, Stockholm University School of Business, Sweden
    Author of Total Relationship Marketing
  • Chaotics provides rich food for thought in turbulent times. This book helps you to more deeply understand the crisis. And only if you understand you will avoid making the fatal mistakes, which are the greatest danger in a time of crisis.
    Hermann Simon, Chairman
    Simon—Kucher & Partners Strategy & Marketing Consultants,
    Author of Hidden Champions of the 21st Century
  • Today, few business leaders really understand what will change in their industry post the 2008-09 credit crunch. Every industry will be playing by new rules. Chaotics is essential reading for those who want to be winners during these turbulent and uncertain times.
    Stefan Barden
    Chief Executive Officer, Northern Foods plc, UK
  • In Chaotics, Philip Kotler and John Caslione make sense of the new turbulent world order. Chaotics provides a powerful and timely guide to the new realities.
    Stuart Crainer
    Editor of Business Strategy Review, Creator of the Thinkers 50, UK
  • Chaotics provides business leaders with an invaluable framework to help them guide their enterprises wisely through the turbulence of contemporary markets. Kotler and Caslione have written the definitive navigational map for every business leader to meet today and for our chaotic future.
    Walter Giorgio Scott
    Distinguished Professor, Università Cattolica del Sacro Cuore, Milan, Italy
  • Economic and financial chaos does not mean an absence of rules. But which rules? Chaotics provides an extremely valuable guide to help managers transform chaos into order and take advantage of market turbulence to strengthen company leadership. This reading is a must.
    Fernando Trias de Bes
    Economist and Writer, ESADE Business School, Barcelona, Spain,
    Co-author of Lateral Marketing: A New Approach to Finding Product, Market, and Marketing Mix Ideas
  • With the financial tsunami, Kotler and Caslione keenly proposed a significant new theme—Chaotics—to help design more management and marketing resilience in companies aiming to steer profitably through the turbulence. This book moves beyond static equilibrium economic theory to dynamic management and marketing theory.
    Professor Taihong Lu
    Sun Yat-sen University, Director of China Marketing Research Center (CMC), China,
    Co-Author of Marketing Management – A China Perspective
  • Chaotics’ appearance is extremely important at a time when many economists and financial experts are guessing, with most only giving belated explanations of the world financial crises. Kotler and Caslione have a clear view of the present economic situation, emerging trends and, what is even more valuable, they give distinct practical advice how business leaders can successfully navigate through the new chaotic and turbulent economy. Chaotics should be the reference book for every businessman in “The Age of Turbulence”.
    Alexander Izhorsky, Ph.D. in Economics
    CEO of the Association of marketing research (Russia)
    Editor-in-Chief of the international magazine, Marketolog
  • A book that should have been written ten years ago and is much in need today has finally arrived. Chaotics offers concrete recommendations in a systematic way much needed hope in the midst of the current global economic crises.
    Waldemar Pfoertsch
    China Europe International Business School, Shanghai China
  • Chaotics gives business leaders critical insights and a roadmap of systems and tools essential for today’s new conditions—unpredictable turbulence. The authors’ evidence is compelling, their analysis incisive and their advice priceless for thriving in The Age of Turbulence.
    Linden R. Brown
    Chairman, MarketCulture Strategies, Inc., Australia
  • With mastery, Philip Kotler and John Caslione describe “The New Normality of Turbulence” and elaborate on its implications for all the functions in the business. The Chaotics Management System is undoubtedly timely, and most certainly will be a lasting contribution to management.
    Eduardo Braun
    Corporate Director
    HSM Global
  • The metaphor of turbulence in nature is brilliant because it leads seamlessly into the need for an “early warning system” for business. Weather forecasters have been at this a long time, and while we can’t prevent the tornado, draught, or hurricane, we can prepare for it. Business people must do the same … and the authors help you do that with tools and strategies.
    Joe Plummer
    Columbia University and Olson Zaltman Associates
  • The case for the imperative of change and how to go about it, has rarely been so compellingly or so articulately put. Kotler and Caslione bring their usual analytical and practical approach to a subject which is universally relevant to all executives, all managers, in all disciplines, and in all industries.
    Dr. Christopher Clark
    Department of Business
    MacQuarie University, Australia