
(Published by AMACOM,
New York; May 2009)
World-renowned marketing guru and thought leader, Philip Kotler and leading global business expert,
John Caslione, have teamed up to co-author an exciting new book that defines the new era in which the world has now entered, an age of increasingly frequent and intense periods of turbulence and chaos in the global economy.
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Executive
Briefings - for Board Members / Others

Who should attend?:
Businesses
of all sizes are struggling to compete in today’s turbulent times. Business Leaders and all business
professionals who have a strong desire to understand and grasp
the complex issues related to strategic planning in the very unpredictable age of turbulence and Chaotics
™ seek the professional guidance from experienced global expert, John Caslione.
Event
description:
John Caslione is highly-sought after by
the Fortune 500’s as well as the SME’s (small
and medium size enterprises) to conduct top-level Executive
Briefings
for
Business Leaders. 2009's hottest topic: Caslione's Chaotics.

For more information
on Executive Briefings with John Caslione contact
us.
| Chicago (USA) Office |
Frankfurt
(Germany) Office |
| JOHN A. CASLIONE |
JOHN A. CASLIONE |
| 736
North Western Avenue, Ste. 397 |
Eschersheimer
Landstrasse 42, Ste. 197 |
| Lake
Forest, IL 60045 |
D-60322
Frankfurt am Main |
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| Tel: |
+1
847.230.9816 |
Tel: |
+49 69.2547.2785 |
| Fax: |
+1 847.574.5878 |
Fax: |
+49
69.2557.7228 |
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©Copyright
2009
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To
Schedule
John Caslione
as
your next Keynote Speaker or to find out
more about Caslione's 2009 HOT TOPIC
"CHAOTICS":
Speaking Engagements, Executive Briefings, or Consulting
Services:
CALL: +1 847.230.9816
or email
us.
A
Personal Message from John Caslione

Turbulence, risk and uncertainty are now the more normal condition of industries, markets and companies—the new normality, punctuated by periodic and intermittent spurts of prosperity and downturn. And turbulence has two major effects. One is Vulnerability, and it is against this that companies need defensive armor. The other is Opportunity.
Bad times are bad for many and good for some. Opportunity occurs when a strong company can take away a weaker competitor’s business or even to acquire a weakened competitor at a bargain price. Opportunity is present when your company doesn’t cut critical costs—when all the other competitors do.
To counter the effects of turbulence and chaos in 2009, companies need a Chaotics management system—a system of new strategic behaviors—for dealing with the uncertainty that comes from turbulence’s chaos. Dealing effectively with uncertainty now becomes an inescapable imperative in 2009.
Caslione speaks on Chaotics and helps business leaders better understand how to maneuver through turbulence, avoid chaos and exploit both to their advantage in this new age in which we’ve now entered—The Age of Turbulence. |
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