Watch John Caslione on CNBC’s Squakbox:
Download a PDF summary of Mr. Caslione’s biography here.
For Caslione Keynotes / Conferences, please contact:
john@caslione.com or call: +1 847-230-9816
Chaotics: The Business of Managing and Marketing in The Age of Turbulence
When the US financial meltdown hit in 2008, everyone was asking the same questions: “how deep will it be? How long will it last?”. The markets were in freefall and many governments around the world appeared to be sticking their heads in the sand hoping that the oncoming storm would just “blow over.”
Truth is, our political and business leaders were staring the mother of all financial storms in the face minus a raincoat and some goggles. World economies toppled like a pack of cards. We watched on in horror and disbelief as seven trillion dollars of market value in the real economy simply evaporated. “How on earth did this happen?” we asked.
For as long as most of us can remember, world economies have been characterised by two predictable phases: six or seven years of prosperity and around a year or so of ‘market correction.’ Our leaders have been playing by a rulebook that is moth eaten and long out-of-date. Consequently, we’ve all been sleepwalking into a “New Age of Turbulence” for the last five years. What does that mean? Imagine you could measure the health of the economy on an ECG heart monitor and you get the picture loud and clear.
New technologies, customer empowerment, hyper-competition, the rise of emerging superpowers like Brazil, Russia, India and China (BRIC) and the environment have all simultaneously converged. Add all this to the new level of interlocking fragility created by technology and globalisation and a new, un-chartered economic landscape reveals itself.
At the G20 summit, British prime minister, Gordon Brown quite rightly observed the need for “an early warning system” to deal with the “New World Order.” In a nutshell, this is what Chaotics is all about. The Chaotics Management System and Chaotics Marketing System have been created to provide world leaders with the tools they need to create robust, resilient economies and business enterprises. If you want to manage risk and uncertainty and exploit turbulence for the opportunity it really is, then Chaotics is for you.
Turbulence, risk and uncertainty are now the more normal condition of industries, markets and companies — the new normality, punctuated by periodic and intermittent spurts of prosperity and downturn.
And turbulence’s chaos has two major effects. One is Vulnerability, and it is against this that companies need defensive armor. The other is Opportunity, which needs to be exploited.
Bad times are bad for many and good for some. Opportunity occurs when a strong company can take away a weaker competitor’s business or even to acquire a weakened competitor at a bargain price. Opportunity is also present when your company doesn’t cut critical costs — but your competitors do.
To counter the effects of turbulence and chaos in 2009, companies need a Chaotics management system — a system of new strategic behaviors — for dealing with the uncertainty that comes from turbulence’s chaos. Dealing effectively with uncertainty now becomes an inescapable imperative in 2009.
Caslione speaks on Chaotics and helps business leaders better understand how to maneuver through turbulence, avoid chaos and exploit both to their advantage in this new age in which we’ve now entered — The Age of Turbulence.
For Caslione Keynotes / Conferences, please contact:
john@caslione.com or call: +1 847-230-9816
